Before starting our project on a music magazine we created a priliminary task which involved making the front cover and contents page of a school magazine. In this school magazine we had to think specifically who the target audience would be and how to appeal to them using house colours and the type face.
I chose the colour royal blue as the colour of my masthead and title of contents page, i use this colour as it is striking and has connotations of royalty and power, seeing as my school is a grammar school i thought this linked closely and gave a good impression of the school and magazine. My magazine was kept simple using photographs i took in school time making sure i included a medium close- up shot of a student, one convention i decided to use throughout my magazine was the same typeface throughout to create brand identity and so it is easily recognisable to my target audience which is a niche audience of the students of the school and the parents. I decided in my contents to use a post-it note as tha background as it is a contrast to the royal image portrayed earlier with the blue, i decided to do this intentionally to relate to the students and give it a more relaxed feel, i continued this with the type of font i used which is a bold yet serif writing which has connotations of hand writing with a more relaxed feel.
My magazine would be distributed in school with no price as it is for such a niche audience, this helped me to develop my thoughts on the later project on the music magazine to where i would distribute it and how much it would cost in consideration to the target audience. My target audience for the priliminary task are students aged 11- 18 so in this i had to consider what woud attract such a wide audience within this niche audience and the way i decided to do this was to use lots of pictures and use updates within the school which would affect all of the students.
Overall for a priliminary task i felt it helped me develop my skills in IT enabling me to experient with different fonts and colours to attract my target audience. If i were to re-do my priliminary task i think i would take more time and consideration in taking the photographs needed for my magazine and would create a logo specifically for my school.
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